
BizMiner is a new ACM Contributor to the Alacra Store and Alacra Premium. Recently, Ron Waksman, Alacra's VP of eCommerce chatted with Jon Brandow of BizMiner about their content.
Tell us about BizMiner.
There are three important things to know about BizMiner.
First, this is a small company. If you call in with a question about our web site or reports, you're likely to speak with a principal right away. If not, you'll get a return call within a few hours if its a business day and in every case by the next business day.
Second, despite our size, I believe that we offer more granular industry statistics covering more market areas than anyone else in the information business. We don't try to be all things to all people, but what we have chosen to do is unduplicated in the marketplace.
Third, we are always aware that our customers range from sole proprietors and entrepreneurs to Fortune 100 companies. Our products span the needs every audience in that base. I can't tell you the number of times that a multi-billion dollar bank or finance firm has urged a small business client of theirs to use our services -- based on the larger company's own experience.
What are some typical uses for BizMiner content?
Many firms use our content to examine new market opportunities or understand their customers' markets. For example, if you want hard numbers to decide if the pizza shop market is already saturated in Oshkosh, we have an off the shelf report that supplies the data you need. If you need to understand the trends among a couple dozen different computer service or software segments, we have that as well.
An equally large segment of our customers use our reports with their own clients as part of value added services they deliver. Valuation professionals, business and management consultants, accountants, real estate firms, banks and finance companies are all important to our customer base. All of these use a mix of our industry financial and market research reporting, based on their own clients' needs.
Finally, our small business customers are largely principals who come to us directly when they are putting together a business plan, a marketing plan or a loan application. They want hard, specific financial benchmarks and market trend data; Luckily we can offer that both cost-effectively and at an unsurpassed level of granularity.
What makes your content unique?
The combination of detail and integrity. We report on more than 16,000 lines of business, and break our industry trends for them all in more than 300 US markets, breaking out national data, the states and more than 250 metro areas. I don't know of a more granular set of databases for market research trends and industry financial reporting.
Our databases also let us perform what we statistical geeks like to call "longitudinal analysis", that is, experience-rated analysis that tracks the experience of specific sets of firms (or industries or market areas) over time. As a result, we can offer customers information on business failure rates, or tell them what a firm that's been in a specific industry market for three years can expect by way of gross sales or revenue per employee.
The current economic environment can be rough for publishers but also provides opportunities. How is the economy impacting your market today?
The demand for the sort of information we offer is somewhat cushioned from many bumps in the economy. In good times, businesses look to expand and need hard industry numbers to help them decide where to go. In bad times, downsizing forces more people to think seriously about becoming entrepreneurs, and our content helps their investigation.
What might surprise your customers to learn about Company/Database?
Our database was originally developed because I was a planning consultant who grew increasingly frustrated with the quality of industry data that was available for projects I developed with public and private sector clients. When my personal situation dictated less travel, searching for ways to fill the information gap for granular, timely industry statistics seemed like a natural. I hadn't originally planned to be in the information business.
Which leads to a second tidbit about BizMiner. Our team boasts all the right educational credentials, but I also spent nine years working as a shipyard welder, which is a great way to learn how to maintain some perspective on yourself, your work and those around you -- to know what really tough business conditions are like. Believe me, by contrast, BizMiner is fun --and easy.
BizMiner is delivering their content through the recently launched Alacra Content Marketplace, which makes it easy for content providers to deliver their content through the Alacra platform.
To see recent research from BizMiner, visit the BizMiner Publisher page on AlacraStore.com.
If you are interested in contributing your content to the Alacra Store(www.alacrastore.com), please contact Ron Waksman at ron[dot]waksman[at]alacra[dot]com.