Tuesday at SIIA & Web 2.0 Expo

I took in three sessions at the SIIA Content Forum yesterday.  George Beckerman of Marlin & Associates talked with Cindy Hill, formerly of Sun Microsystems about the possibility of advertising being used to defray the cost of premium content.  This turned into an interactive discussion but the answer was pretty clear - advertising distracts the workflow and there probably aren't enought page views or clicks to reduce  the costs of premium information in a meaningful way.  Ed Keating did a nice job moderating the CEO panel I was on yesterday with Tom Aley of Generate and Mike Pickett of Onvia.  And I stayed to hear Janice Lachance talked about the valuable role information professionals can many different situations. 
At Web 2.0 Expo I heard Dave Sifry of Technorati and Bill Tancer of Hitwise present about growth in the participatory web.  And at the end of the day, Dave Hornik of August Capital gave a talk called: What I Learned from Syphilis: Epidemiology & Viral Marketing.  It is unlikely these slides will be available anywhere, but the presentation was terrific.