The Economist has a two column article on social networking this week called Joined-up thinking. [Sorry, subscription only.] It's one of those occasional mash-ups of an article that touches on almost everything (MySpace, Jobster, LinkedIn, Visible Path, Walmart's The Hub) but says little. The two last sentences:
"Social networking sounds great in theory, but the business benefits are still unproven," says Paul Jackson of Forrester. But if who you know really does matter more than what you know, it has obvious potential.
But LinkedIn has grown to 10 million users, IBM recently entered the market and any type of social or knowledge management software creates a social network with potential value. Among other things, social networks can help you find what you need to know quickly, from people you might not have met yet. There's value in that.
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