As practically every Alacra customer knows, there have been huge changes occurring in the after-market sell-side research arena. Equity research departments of major firms have been adjusting their distribution strategies to better monetize their published work. Alacra, as well as our partners at Thomson, Reuters and TheMarkets.com, have been working hard to meet the needs of the equity research publishers while at the same time trying to deliver what research consumers want. [Alacra is working with several customers on enhanced cost-recovery fcapabilities so these customers can more accurately determine who's consumimg what content, and why.] While I'm not sure to what extent the monetization of equity research can be improved, there is clearly a need for sell-side shops to change their distribution strategies to reverse the "napsterization" of their product.
On Friday the Wall Street Journal reported that Merrill Lynch was taking such steps. Candance Browning,
SVP, Head of Global Securities Research & Economics at Merrill Lynch said, "much like the music and film industries before us, Merrill Lynch research is in the throes of being Napsterized." So what is Merrill going to do? In a "Message from Research Management" Ms. Browning explains:
So, starting this month, we have begun to take a number of aggressive
steps to ensure that we can continue to provide premium products and
services for the exclusive use of our clients. We are rolling out a
digital distribution strategy that 1) terminates research access to
non-clients on our proprietary site and external vendor platforms; 2)
further restricts and delays media access to selected content; 3)
eliminates existing licensing arrangements that erode the value of our
written product and 4) establishes licensing agreements at market
prices competitive with services offered by other providers.
As a re-distributor and re-seller of business information, Alacra is an advocate of higher prices for content. Whereas several years ago we generated a significant amount of revenue from the sale of embargoed investment research, this revenue stream has all but disappeared as the perceived value of a sell-side research report has diminished. So, while we're certainly not in favor of limiting re-distribution and increasing the embargo period on the release of research to the after-market, we are very much in favor of publishers receiving a fair price for their content. Let's see how Merrill's new strategy is executed and whether other equity research shops follow suit.
For more on sell-side research, see Booz-Allen's Saving Sell-Side Research from June of last year.