Information Arbitrage blogger and Monitor 110 CEO Roger Ehrenberg was interviewed on FT's Alphaville blog last week and talked about the difference between the traditional information tools for trading - services from Reuters, Thomson and Bloomberg - and Monitor 110's collection and presentation of web-based information. Themes like "early discovery," "tickerising the unstructured universe," and "source expansion" are described as critical components of Monitor 110s value proposition, which is to harness the firehose of information on the web into meaningful, investable information.
Earlier this month Connotate Technologies announced an equity investment by Goldman Sachs. Connotate is similar in some ways to Monitor 110; the difference seems to be that user does a lot more of the targeting of the discovery agents with Connotate.
Connotate develops, sells and supports intelligent content
monitoring, mining, and delivery tools called the Information Agent
Suite (IAS) for business applications and knowledge management.
By
automating the monitoring and mining of Web content, enterprises can
better track and extract (i.e., harvest) key data and information
across a wealth of web pages. They can also collect updates and
aggregate the content with other business information for analysis and
action. IAS harvests both the “shallow Web” accessible by popular
search engines and the much larger “Deep and Dynamic Web,” generally
not accessible using search engines.
In their white paper The New Research, Connotate claims to use intelligent agents to understand what has changed on a set of user-defined web pages and report back to the user in a spreadsheet, database, or email. One example they give is the ability to monitor pricing and discounting trends on retail websites and deliver information to a spreadsheet. In some ways this is similar to what Majestic Research does - uncover new or derivative information sources that can be used for investment purposes.
Whereas Monitor 110 and Connotate will target the high end of the investment research spectrum, with their initial clients most likely being hedge funds, an article in Business Week Friday titled An Assault On Fortress Bloomberg describes Salesforce.com's new entry into the financial information market. Although I haven't seen the Salesforce.com new wealth management service, it's hard to imagine CEO Mark Benioff's prediction coming true: "We're going to move Bloomberg off the desktops of brokerages and replace it with commodity PCs and internet services." There have been many attempts at Bloomberg-killers over the years; none of which have been successful. Benioff might sell a lot of deskotps at the $500 per month price point, but it's unlikely any of those desktops will be acquired at Bloomberg's expense.