I suppose one could argue that listening to Gordon Crovitz of The Wall Street Journal talk about media would be similar to listening to an Encyclopedia Britannica salesman talk about the need for reference material in print. But that argument would be wrong. Last night at Paidcontent.org's oversubscribed content mixer, Rafat Ali interviewed Mr. Crovitz in front of hundreds of people. Unfortunately the crowd was remarkably self-absorbed (evidence of bubble?) and it was difficult to hear the dialogue above the incredibly loud conversations in the back of the room. [The same dynamic existed at the summer mixer, when Rafat interviewed Arthur Sulzberger Jr. of the New York Times.] The fact of the matter is that Mr. Crovitz is an icon and the rudeness of the crowd was embarrassing. Mr. Crovitz explained that Dow Jones continued to look for acquisitions in a effort to get the audience to listen up. So while the networking at the event was excellent, my recommendation is to make future events direct invitation-only so that for a least a few minutes, interested people can talk about and listen to serious things.