Reuters Invests In Pluck

Providing further evidence of the importance of blogs in the publishing world, Reuters has made a $7MM investment in Pluck, and has agreed to offer Pluck's BlogBurst content as part of Reuters news and information offerings.  In the press release, Chris Ahearn of Reuters, who will be taking a board seat at Pluck said, "With Pluck, we will help our worldwide media partners offer their readers smart and fast access to the best in the blogosphere. This is part of Reuters continuing strategy to embrace new digital platforms, including user-generated and moderated content as well as community tools, to deliver next- generation news and information."  Pluck offers some editorial oversight regarding the quality and consistency of over 3,000 topical blogs, which is of growing importance given the rate of new blog creation: about 100,000 new blogs per day according to Dave Sifry of Technorati.