I was thinking about the recent acquisition of mergermarket by Pearson for $192 million. Fifteen years ago, while working for Knight-Ridder Financial (KRF), one of our problems was that our news service was the show horse in a four horse race. We were behind Reuters and Dow Jones with Bloomberg behind us, well-financed and coming on strong. Knight-Ridder Financial News (KRFN) had the best coverage in some markets. We were strongest in commodities and mortgage-backed securities and we were rapidly improving in foreign exchange. And the news team, led by Angus Robertson, was second to none. But overall we didn't have the resources to catch up. So we had brainstorming sessions about how to do more with less and how to differentiate or redefine our financial news. KRFN didn't cover stocks and we knew that to compete we eventually had to cover equities, which would require a huge investment.
At one of these brainstorming sessions, someone (it might have been me) suggested we start what would essentially be rumor wire. Initially the focus would be on M&A and then the discussion expanded the idea to other markets. The rumor wire idea was shot down by some of the KRFN journalists but senior management of KRF also found the idea difficult to support: They couldn't imagine the Pulitzer Prize winning team at Knight-Ridder corporate allowing us to redefine news coverage to include rumors.
Perhaps had we called it an intelligence service, as
mergermarket does, we might have had a small chance to get it off the
ground. But clearly, the definition of news has changed in all media, from television to the web. And investors continue to see financial returns, from the mergermarket deal, to the rumored sale of efinancial news where mergermarket got its start, to recent investments in blog sites such as GigaOm, PaidContent and the Huffington Post.