(Posted by Jarid Lukin, Director of E-Commerce, Alacra)
The latest issue of Business 2.0 contains an interview with Feedburner CEO Dick Costolo, where he says, "For RSS, 2004 was all about blogs, 2005 was all about text publishers, and 2006 is shaping up as the year of audio and video". I think Dick is partially right... What he left out is that for 2007, RSS will be all about e-commerce. Currently, the main way to monetize feeds is through advertising, and Feedburner and others are building a great business around this. However, at Alacra, we see feeds as a great opportunity to facilitate online transactions. Whether you're selling business information or garden seeds (!), RSS feeds are a great way to inform your customers about the newest products.
That's why today we are very excited to announce the availability of free RSS feeds in the Alacra Store containing alerts on the latest credit and investment research from premium content publishers such as CreditSights, Fitch Ratings, Moody’s Investors Service, and Thomson Financial.
In the Alacra Store, we have Company Snapshots on over 200,000 public and private companies. Now, on every Company Snapshot, users have the ability to subscribe to RSS feeds containing the latest credit and investment research on the company of interest.
All you have to do is click the RSS image on the top right of the company snapshot page and add the feed to your favorite newsreader. Then you will receive alerts on new research reports which include the title of the report and a brief snippet of text from the report. If you're interested in purchasing the report, all you have to do is click the link in the feed which will bring you to the page where you can add the report to your shopping cart and proceed with checkout.
So, if you want to find out critical business information in a timely matter, like when a transcript of the Red Hat earnings call is out or when Fitch provides a credit update on GlaxoSmithKline, visit our company search and subscribe to one of our free company-specific RSS feeds today!