I was doing a little searching/reading on the social software adoption issue. How do you get employees to try the tools, find immediate value and then participate continuously? I came across two related Forrester reports by Senior Analyst Matthew Brown: How To Drive Portal Adoption (10 Feb 2006) and Too Much Portal, Not Enough Strategy (12 Jan 2006). Although focused on portals/intranets, they outline strategies that are applicable to social software and nicely complement the Socialtext strategy paper.
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