Package Flexibly or Perish

The Grokster decision was a rare victory for traditional media.  But the protection gained by the movie and music industries will be short-lived as the way we are entertained and informed transforms from how it was just a few years ago.  The shift is everywhere and is picking up speed.  The current Business Week has Net to Newspapers: Drop Dead.  Yesterday’s FT issued another warning for newspapers in the Lex column.  A CNN poll confirms what recent box office receipts are indicating: Most Prefer To Watch Movies at Home.  Broadcast radio is under attack by satellite (live and recorded), iPods and the podcast phenomenon.

As entertainment and information delivery change at home, similar changes are taking place at work, at almost the same speed.  RSS is the new medium for current awareness and alerting.  (American Express is beta testing an RSS service now.)  Collaborative software (Jotspot, Social Text), currently in the early adopter stage, is taking many forms but will certainly be mainstream by next year.  Just as there are elevator pitch podcasts today, there will be company meeting podcasts soon.  For publishers and aggregators alike, flexibility in delivery and packaging will continue to be a critical component of success.

Comments

[Yegor Kuznetsov]

True - flexibility is the key to survival.

Check out a cool flexibility story by Tracy Gill (Target Marketing) on e-commerce Web site optimization with WebSurveyor software:
Case Study: Online Survey Facilitates Customer Feedback
By Tracy A. Gill
Problem: Robeez Footwear wanted real-time access to its customers.
Solution: Design an online survey program.
Result: Feedback helps Robeez optimize its e-commerce Web site.
http://www.websurveyor.com/company/websurveyor-newsroom.asp